…build it once and let it work
A minute of silence for all the time we have lost doing marketing manually!
What were we thinking, anyway? The manual method made sense in the days when it was just Facebook available on the social media sphere with few people and when email was opened only for work and official purposes.
Looking at the current reality with your leads scattered all over various social media channels, and people on their phones more than ever, automation should be the norm and not the exception.
The picture gets even more vivid for you if you run a small, micro, or medium-sized business. You are looking to scale your company without necessarily increasing your expenditures. Unfortunately, you are faced with the reality that passion alone is not enough. While the hard work will take you far, smart work will take you even further.
Access to data has ensured every business owner doesn’t have to spend frivolously on campaigns with no potential for lead conversion. Through Zoho Marketing Automation, you’ll see your best-performing and be able to identify identify where you should put your money and the channels you need to dial down the budget.
The world of marketing is an ever-evolving one. Therefore, it is wise to create an avenue that lets you adapt to the introduction of new tools. Zoho Marketing Automation allows you to do this via its ability to integrate with different APIs. With this, you can always solidify your efforts in marketing
As your leads move through the buyer’s journey, it’s self-sabotage to think you can manually monitor them. With Zoho Marketing Automation, you will not only be able to monitor your leads but think ahead with auto-responses that give the impression that you stay with your leads at every point of their journey.
Recent reports have shown that the marketing automation industry will hit $4.3 billion in 2027. However, this isn’t enough reason to get into it.