…build it once and let it work
E-commerce will continuously grow, as the world is becoming increasingly tech-savvy and the internet frenzy is getting on the high side. The interconnectedness of tech is getting more tight-knitted by the day, and with it comes the growing need for ease and comfort in people’s daily transactions, something that the e-commerce industry readily provides.
As e-commerce grows, China has registered itself as the utopia of the e-commerce boom, with reported sales of over $351 billion in 2021. The $35 billion that the US turned in as e-commerce sales in the same year, although gigantic in its own rights, pales in comparison to China’s figures. China’s feat wasn’t achieved overnight. And although there are lots of factors associated with the jaw-dropping figures, one thing stands out: Chinese e-commerce businesses massively adopted the building of delightful experiences and touchpoints into their customer experience.
While we all need a place to start whether its our first attempt at email marketing or the email we use to introduce our product or services, ZOHO Campaigns comes with templates that can be used to get things moving.
A website lies at the core of your online business. It’s the pillar on which all other aspects are built, hence, it’s simply indispensable. However, having a website is basic. If you want to get the results that you want, you need to make yourself visible on the internet.
It’s a common mistake to fall under the impression that your customer’s journey will always be from store to checkout. Sometimes, the case can be different as your customers take different paths that diverge from the ideal. There will be cases where carts will be abandoned.
As with every process that requires proper attention, the devil is in the details. Inventory and shipping appear to be a different kind of wild when operating online businesses.