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As a small or microbusiness owner, you want to put your money where it will produce results. It’s not your style to throw money at the wall and see what sticks.

This is one of the reasons you would be more likely to make data-driven decisions. Data-driven decisions are ideal for small and micro business owners because they can use the insights gained from such data to make decisions that will produce the best outcomes for their marketing efforts.

You don’t want to keep a blog just because everyone else does. You want leads that are likely to convert and match your desired customer profile. You may acquire these and more by leveraging vital data made available by analytic apps like Zoho Analytics.

This article will walk you through all you need to know to get started with setting up the Zoho Analytics app to get the data that matters.

Have you tried and given up on Zoho Analytics? Perhaps you already use Zoho but believe you’re not getting the most out of your IT stack… Are you seriously considering purchasing an analytics solution but are unsure which one to select? Continue reading to find out why Zoho Analytics is the perfect fit for your company’s size, type, and goals.

The power of Tracking and analyntics

Data Preparation and Management

Scaling your business does not always mean doubling or tripling your consumer base. When you focus on acquiring high-ticket clients and satisfying those consumers such that they become recurrent customers, you will successfully build and extend your business.

Unified Business Insights

Zoho Analytics enables you to pool resources from multiple departments on the same platform, allowing for real-time collaboration among your teams.

Data Integration

The Zoho Analytics data integration tool allows you to collect data from over 300 different sources. This is an excellent data integration pool of Zoho apps, business apps, data files, databases, and other data connections.

Augmented Analytics

When analysing company data with Zoho Analytics, you can take advantage of the most recent technology advances. You can extract intuitive insights from your data by leveraging the power of artificial intelligence, machine learning, and natural language processing. The following functions are offered with the Zoho augmented analytics feature.