Zoho CRM is a customer relationship management (CRM) software solution designed to help businesses manage customer interactions and relationships more effectively. With a wide range of features and capabilities, Zoho CRM provides companies with comprehensive tools to help them manage their sales, marketing, and customer support processes.  

One of the key features of Zoho CRM is its ability to help businesses automate their sales processes. Zoho CRM helps companies streamline their sales operations and improve efficiency with lead scoring, lead routing, and sales forecasting features. By automating time-consuming tasks such as lead qualification and data entry, Zoho CRM frees up sales teams to focus on more critical tasks such as building customer relationships and closing deals.

Another essential feature of Zoho CRM is its ability to help businesses better understand their customers.